It is a service carried out by a team of professionals specializing in market research and consumer trends. The ultimate goal is to identify new concepts, new categories of products and services for the company, to facilitate their design and development by the company's internal team.
Main services offered in this area
- Emerging trend studies and consumer insights, based on Online Intelligence. It focuses on trends both globally and nationally.
- Dive in targets. Analysis of trends in targets.
- Communities with consumer.
- Mapping of market and target focused to opportunities. Innovation Workshops.
- Identification and conceptualization of new product / service concepts.
- Identification and conceptualization of new categories.