{"id":33990,"date":"2026-01-13T11:14:41","date_gmt":"2026-01-13T10:14:41","guid":{"rendered":"https:\/\/www.secartys.org\/?p=33990"},"modified":"2026-01-13T11:14:41","modified_gmt":"2026-01-13T10:14:41","slug":"jordi-aguasca-secartys-digitalitzacio-dades-i-criteri-estrategic-per-reforcar-la-competitivitat-empresarial","status":"publish","type":"post","link":"https:\/\/www.secartys.org\/es\/jordi-aguasca-secartys-digitalitzacio-dades-i-criteri-estrategic-per-reforcar-la-competitivitat-empresarial\/","title":{"rendered":"Jordi Aguasca (Secartys): Digitalitzaci\u00f3, dades i criteri estrat\u00e8gic per refor\u00e7ar la competitivitat empresarial"},"content":{"rendered":"<p><span data-contrast=\"auto\">La transformaci\u00f3 digital ja no va d\u2019afegir eines ni de seguir modes tecnol\u00f2giques. Va, sobretot, de criteri. De saber utilitzar millor el que ja tenim per <strong>prendre decisions m\u00e9s informades i competir amb solidesa en un entorn cada cop m\u00e9s complex.<\/strong> Aquesta \u00e9s una de les idees que travessa la reflexi\u00f3 de Jordi Aguasca a l\u2019entrevista publicada recentment a<strong> VIA Empresa<\/strong>, en qu\u00e8 aborda els principals reptes tecnol\u00f2gics de la pime catalana i el paper que han de jugar les organitzacions empresarials en aquesta nova etapa.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Avui, pr\u00e0cticament totes les empreses generen dades de manera constant: dades de clients, de vendes, de processos, de projectes, de persones o de consums energ\u00e8tics. El problema no \u00e9s la manca d\u2019informaci\u00f3, sin\u00f3 tot el contrari. En molts casos, aquestes dades no s\u2019ordenen, no s\u2019analitzen i no s\u2019utilitzen per prendre decisions. El repte ja no \u00e9s digitalitzar-se, perqu\u00e8 aquest pas, amb m\u00e9s o menys profunditat, ja s\u2019ha fet. El repte real \u00e9s consolidar aquesta digitalitzaci\u00f3 i comen\u00e7ar a extreure valor real de les dades, deixant progressivament enrere la intu\u00efci\u00f3 com a \u00fanic criteri de gesti\u00f3.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En aquest context, la intel\u00b7lig\u00e8ncia artificial ha entrat amb for\u00e7a en el discurs empresarial, i ho ha fet sovint acompanyada d\u2019una certa pressa i d\u2019una por compartida a quedar-se enrere. Moltes empreses proven eines, fan tests o petites automatitzacions, per\u00f2 aix\u00f2 no sempre es tradueix en una integraci\u00f3 real. Utilitzar tecnologia no \u00e9s el mateix que operar amb tecnologia. <strong>El salt qualitatiu arriba quan la IA s\u2019incorpora de manera coherent als processos,<\/strong> a la presa de decisions i a l\u2019estrat\u00e8gia del negoci. I aix\u00f2 requereix temps, aprenentatge, formaci\u00f3 i, sobretot, evitar la improvisaci\u00f3.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Un altre element estructural del nostre teixit empresarial \u00e9s l\u2019aversi\u00f3 al risc. Sovint es presenta com una debilitat si ens comparem amb altres ecosistemes, per\u00f2 pot esdevenir una fortalesa si s\u2019acompanya adequadament. Innovar no vol dir assumir riscos innecessaris, sin\u00f3 reduir la incertesa a trav\u00e9s de la informaci\u00f3, la col\u00b7laboraci\u00f3, els projectes compartits i un suport p\u00fablic ben orientat. En un entorn format majorit\u00e0riament per pimes industrials, la clau no \u00e9s arriscar m\u00e9s, sin\u00f3 gestionar millor el risc.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00c9s en aquest punt on el paper de Secartys pren tot el seu sentit. Secartys no \u00e9s nom\u00e9s un instrument econ\u00f2mic ni un prestador de serveis, \u00e9s tamb\u00e9 un f\u00f2rum, <strong>un espai de connexi\u00f3 entre empreses, tecnologia, ind\u00fastria i institucions.<\/strong> Un espai on compartir coneixement, entendre el context, identificar oportunitats i anticipar cap a on es dirigeixen la innovaci\u00f3, la inversi\u00f3 i les pol\u00edtiques p\u00fabliques. \u00c0mbits com l\u2019energia, la digitalitzaci\u00f3, la sostenibilitat, la salut, la defensa o l\u2019electr\u00f2nica no s\u2019han d\u2019entendre com compartiments estancs, sin\u00f3 com oportunitats transversals que requereixen visi\u00f3 sist\u00e8mica i capacitat de connexi\u00f3.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En un moment marcat per la complexitat i la incertesa, el valor no \u00e9s fer m\u00e9s, sin\u00f3 fer-ho millor. El veritable prop\u00f2sit tecnol\u00f2gic de la pime no \u00e9s innovar per innovar, sin\u00f3 optimitzar, integrar, formar talent i prendre decisions basades en dades reals. Des de Secartys treballem per acompanyar les empreses en aquest cam\u00ed, connectant-les amb projectes, coneixement i oportunitats que redueixin el risc de transformar-se i reforcin la seva competitivitat a mitj\u00e0 i llarg termini.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">\ud83d\udc49 Pots llegir l\u2019entrevista completa a Jordi Aguasca a VIA Empresa <a href=\"https:\/\/shorturl.at\/pLNEh\">AQU\u00cd<\/a><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3 digital ja no va d\u2019afegir eines ni de seguir modes tecnol\u00f2giques. Va, sobretot, de criteri. De saber utilitzar millor el que ja tenim per prendre decisions m\u00e9s informades i competir amb solidesa en un entorn cada cop m\u00e9s complex. Aquesta \u00e9s una de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":33992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187],"tags":[],"class_list":["post-33990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenido-secartys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jordi Aguasca (Secartys): Digitalitzaci\u00f3, dades i criteri estrat\u00e8gic per refor\u00e7ar la competitivitat empresarial | Secartys<\/title>\n<meta name=\"description\" content=\"\u00a0Secartys\u00a0\u00e9s\u00a0tamb\u00e9 un\u00a0f\u00f2rum, un espai de connexi\u00f3 entre empreses, tecnologia, ind\u00fastria i institucions,\u00a0on\u00a0compartir\u00a0coneixement i identificar\u00a0oportunitats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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